SWEAT USA DEBUTS IN SOUTH FLORIDA

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Written by SweatUSA

SWEAT USA DEBUTS IN SOUTH FLORIDA

Jillian Michaels headlines America’s first All-Star Fitness Festival at The Miami Beach Convention Center.


Tony Horton (P90X®) and Shaun T. (Insanity) join some of the world’s most renowned brand personalities in health and fitness to bring today’s wellness industry under one roof and help SweatUSA position Miami as the fitness capital of the world

  
Miami Beach, FL – September 2013:  VITAL Sports & Entertainment, a New York City based sports and entertainment marketing company, has announced the debut of SweatUSA – the nation’s first All-Star Fitness Festival – taking place October 11-13 at the Miami Beach Convention Center in Miami Beach, Florida, with registration now open at www.SweatUSA.com.
 
The inaugural SweatUSA Fitness Festival, considered to be the first event of it’s kind in the country, will feature Jillian Michaels as well as famed fitness experts Tony Horton (P90X) and Shaun T. (Insanity), among an abundance of other esteemed names from the world of fitness, health and wellness, to bring South Florida’s active lifestyle enthusiasts three days of physiological industry excellence under one roof, within over 100,000 square foot of exhibition space.
 
The three-day event format for SweatUSA will take a two-fold approach and comprise of a cutting-edge daily fitness, health and wellness Expo, encompassing more than 100 exhibitors and organizations showcasing today’s most advanced and progressive health and fitness brands and wellness solutions, ranging from nutritional plans, dietary supplements and training equipment through to home-based exercise resources, gym programs and the latest beauty products. Starting on Saturday, October 12th, SweatUSA will begin its program of morning and afternoon workout sessions, featuring a series of classes conducted by SweatUSA’s headlining celebrity fitness trainers.  The wide variety of classes will include experiences ranging from Zumba, Yoga, Pilates, Flywheel Cycling, MMA, Crossfit, Piloxing and Surfset – the unique surfboard workout routine that was first seen on the television series Shark Tank.
 
SweatUSA has chosen Miami Beach to stamp its initial brand footprint as part of a five-year plan to establish the city as the fitness capital of the world.  October marks the inaugural event in Miami Beach as a founding city established by VITAL Sports & Entertainment, alongside Atlantic City, that hosted the very first SweatUSA event at Caesars in September 2012.  
 
“We are delighted to bring our inaugural SweatUSA Fitness Festival to South Florida,” says Joseph Anthony, CEO and Founder of VITAL Sports & Entertainment. “We believe SweatUSA will bring a truly unique experience to every active lifestyle enthusiast in the region. SweatUSA is an innovative three-day program that is being introduced as a first-to-market and unprecedented event concept for the wellness industry.  Through the exclusive partnerships formed with our amazing group of celebrity fitness trainers, our long-term mission is to establish the city as an unrivalled fitness capital of the world.” 

Attendees who pre-register will have the opportunity to join Jillian Michaels, as she makes a rare South Florida appearance to share the secrets and behind ultimate weight loss and total body transformation, through her newest fitness regimen Jillian Michaels BODYSHRED, now available in gyms nationwide. Participants will experience Jillian’s signature 3-2-1 interval workout method consisting of three minutes of strength training, two minutes of cardio and one minute of core work. 

“South Florida is the perfect backdrop for an event like SweatUSA. Miami and its beaches are not only known for the beautiful weather, but for the beautifully fit people committed to leading a healthy lifestyle. I look forward to working up a sweat with so many dedicated fitness enthusiasts,” says Jillian Michaels.

Hardcore fitness enthusiasts will have the opportunity to sign-up for P90X, conducted by the legendary Tony Horton. This high-energy, fast paced class will give attendees a chance to experience all that P90X has to offer during this session being held by the inventor himself.  Over 4 million P90X DVD’s have been sold, making this one of the most popular at-home fitness programs ever. SweatUSA registrants who really want to Dig Deep and take their Columbus Day Weekend workout to the next level can join Shaun T. for some INSANITY.  This workout might just be the hardest fitness program ever put to DVD. In this class, the program’s creator will push participants past their limits with a workout packed with Plyometric drills and nonstop intervals of strength, power, resistance and core ab training.

Those willing to get creative with their workout over the three days will like the latest Hollywood celebrity fitness craze sweeping the nation. PILOXING creator, Viveca Jensen, will be on-site while she uniquely mixes Pilates and boxing into a fat torching and muscle-sculpting workout, guaranteed to whip everyone into shape. Attendees will learn from the inventor and experience body transforming techniques to help lose weight and attain a sleek, sexy and powerful self-image.

Renowned Zumba® instructors Heidy Torres will delight Miami’s Latino audience as she leads the festivities inside The Miami Beach Convention center with a series of high-octane classes. With over 14 million followers in over 150 countries, Zumba is one of the most popular fitness programs globally. Founded in 2001, Zumba combines entertainment and culture into an exhilarating dance-fitness sensation with ”fitness-parties” that blend upbeat world rhythms with easy-to-follow choreography for a total-body workout.

As the creator of the world famous Brazilian Butt Lift, the native South American, Leandro Carvalho, will share his unique Brazilian Butt Lifting training techniques.  Participants will learn signature moves to reduce the hips, slim the thighs and lift the butt. TriAngle Training works the three major muscles of the buttocks: working them from countless angles to lift, firm, and shape the perfect behind without adding bulk to the thighs. Local South Florida native and celebrity fitness model, Jennifer Nicole Lee, will host JNL Fusion - a revolutionary workout program that helps lose weight, burn fat and build lean sexy muscles.  The program was developed by Jennifer Nicole Lee, one of the countries top fitness models, recently named “America’s Sexiest Fitness Mom” by CBS News.

SweatUSA will also feature a series of Mixed Martial Arts classes throughout the weekend, conducted by coveted MMA trainers and UFC fighters. Attendees who pre-register online will also have the chance to    sign-up for Flywheel Cycling and Crossfit classes, held by leading instructors from each discipline. Those wanting to take a more spiritual approach to their SweatUSA weekend workout can register for yoga or Pilates.  These sessions will be held in the tranquil setting of The Mondrian hotel in South Beach, where notable instructors will invite participants to partake in classes held by the pool and overlooking the bay.

The genesis for SweatUSA is to expose consumers to the latest trends, options and resources available on the market today in the health, fitness and wellness genres, through bringing the industry, and its leaders, together under one roof within a city whose residents seek a healthy and active lifestyle. 
 
SweatUSA runs from Friday, October 11th through Sunday, October 13th at The Miami Beach Convention Center located on Convention Center Drive in Miami Beach, FL.  Doors open daily at 8;30am. The registration fees for the inaugural SweatUSA Fitness Festival range from $59 to $799. Prices include the availability of a three-day weekend pass to the SweatUSA Expo and the option to customize your own schedule of classes.  Pre-event online registration is recommended to attend or reserve classes, which are subject to availability, by visiting www.SweatUSA.com.  A full daily schedule of classes and event programming can be found by visiting www.SweatUSA.com.  Like SweatUSA on Facebook at facebook.com/SweatUSA.  Follow @SweatUSA.


Headlining Celebrity Fitness Trainer photos can be downloaded here:  http://esprinc.com/clients/photos/sweat-usa-miami-beach-fitness-celebrities.zip

For further information, to arrange an interview, to request media credentials or Weekend Expo passes for reader giveaways, please contact:

Elliott Stares
ESPR
305.490.1985
Elliott@esprinc.com  

About SweatUSA and VITAL Sports & EntertainmentSweatUSA is an event property owned by VITAL Sports & Entertainment, a New York City based sports and entertainment marketing company. SweatUSA has been developed to expose consumers to the latest trends, options and resources available on the market today in the health, fitness and wellness genres, through bringing the industry, and its leaders, together under one roof within a city whose residents seek a healthy and active lifestyle.  Founded in 2011, VITAL Sports and Entertainment is the sister agency to VITAL Holdings, a full-service marketing agency that has developed and implemented campaigns for brands including American Family Insurance, Caesars Entertainment, MasterCard, American Express, and the US Army. For further information, visit www.vitalww.com and www.sweatusa.com

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