COLUMBUS, Ohio – The Arnold Sports Festival is coming to South America.
The first-ever Arnold Classic Brazil will be held May 10-12 in Rio de Janeiro and will feature IFBB Pro League men’s bodybuilding, a complete lineup of amateur bodybuilding events and a fitness expo.
Arnold Classic Brazil is a joint venture between Gov. Schwarzenegger, Arnold Sports Festival co-promoter Jim Lorimer, International Federation of Body Building president Rafael Santonja, and Savaget Promotions of Sáo Paulo, Brazil.
“We are very excited to take the Arnold Sports Festival model to South America in 2013,” Lorimer said. “The creation of the first Arnold Classic Europe in Madrid in October 2012 proved that there was great demand worldwide for the Arnold Sports Festival concept, and we look forward to continuing our globalization efforts in Rio de Janeiro next year.”
The Arnold Classic Europe will feature professional men’s bodybuilding sanctioned by the IFBB Pro League and amateur contests sanctioned by the International Federation of Body Building. Additional sports and contests will be announced in the near future.
The Arnold Classic Brazil will partner with the Rio Sports Show, held annually in Rio de Janeiro, to create a health and fitness expo that will attract more than 35,000 attendees. The expo will feature the latest in equipment, sports nutrition, apparel and accessories. An accompanying “Fight Pavilion” will feature the latest in mixed martial arts and other combat sports.
Organizers hope the Arnold Classic Brazil will build on the success of the Arnold Sports Festival, which began as the Arnold Classic professional men’s bodybuilding competition in 1989 and has grown to include more than 18,000 athletes competing in more than 45 sports and events each year. The Arnold Classic Europe debuted in October 2011 and will return in October 2012.
The Arnold Sports Festival
The Arnold Sports Festival is the largest multi-sport festival in the nation featuring 18,000 athletes competing in more than 45 sports and events, including 12 Olympic sports, and the 700-booth Arnold Fitness EXPO. The Arnold Sports Festival was founded in 1989 by California Gov. Arnold Schwarzenegger and Jim Lorimer of Worthington, Ohio. The Arnold Sports Festival attracted a record 175,000 attendees to Columbus over four days in 2012. The 2012 Arnold Classic Europe will be held Oct. 12-14 in Madrid, Spain and the 2013 Arnold Sports Festival will be held Feb. 28-March 3, 2013 in Columbus, Ohio USA. For more, visit www.arnoldsportsfestival.com
MEDIA CONTACT:
Brent LaLonde
Arnold Sports Festival
614-431-2600
brent@arnoldexpo.com
Matt Lorz
Arnold Sports Festival Media Relations
Lorz Communications, Inc.
1331 S. High St., Columbus, OH 43207
614-443-1877
mattlorz@rrcol.com
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